Research & Insight

It starts with understanding people.

You have a business growth strategy, but how do you know if this strategy will give you what you want and need? You need to know what today’s customers will want and need tomorrow, next month, next year, and five years from now. This is why research and insight into people is critical to your business success.

Radius experts will dig into your niche and beyond, learning what people really want, need, desire, and are willing to pay for. We learn as much as we can about your current consumer base, how you can grow this base and branch out, and how you are or aren’t currently meeting consumer needs. Of course, your growth also depends on what your competitors are doing, so we’ll look at your brand and products and see how they compare to your competitors.

To develop a clear understanding of your consumers, we focus on:

  • Ethnographic Studies
  • Contextual Interviews
  • Online Surveys and Forums
  • Co-Creation Sessions
  • Immersion Workshops
  • Persona Development
  • Customer Journey Mapping

Strategy & Planning, Research & Insight, Industry Analysis, and Technology Exploration are the cornerstones of your business strategy and innovation plan. Using different research and analysis techniques, we look at your industry, your barriers to success, and solutions from all angles. The information we collect gives you the foundation for true innovation and development.

Working with Radius gives you a complete design and innovation consulting firm who can help you discover your true potential.