Conceptual Engineering

You have your idea. You understand the market. You know your customers want this. But can you deliver and achieve it? This is where the rubber hits the road and we do the work to find out if your idea can be realized. Our conceptual engineers look at the hardware, the technology, the costs, the market drivers, the materials, and the entire user experience. We use this information to ultimately determine what your product does and doesn’t need. And if it’s possible.

This way you can know if you’re going down the right path before it’s too late. You need this information to manage risk and ensure you’re taking your product (and users) in the right direction.

Our conceptual engineers use proven expertise in:

  • Content Strategy
  • Breadboarding
  • Systems Architecture
  • Test Design
  • Design of Experiments
  • Simulation
  • Initial Cost Analysis
  • Materials Identification
  • Initial DFM/A impact

Effective product design requires a team of professionals who are experts in Human Factors, User Interface and User Experience, Industrial Design, and Conceptual Engineering. You cannot expect good design without the entire summation of these parts. We believe strongly in the connection between design and success. Radius is your only choice when it comes to a powerhouse design and innovation consulting firm.

Discovery. Design. Brought together for true innovation.